Steele of the Week! The Roundie Beach Towel by The Beach People

Majorelle Roundie Towel by The Beach Towel

The Majorelle, $99

Breaking beach news: Now you can rollover on the beach without getting sandy, and look chic while doing it, thanks to this groovy-patterned, tassel-fringed ROUND beach towel from The Beach People, two sisters based in New South Whales Australia. Even better news—the Beach People are giving away Roundies to 10 lucky Daily Catch readers. (See how you can enter to win below!) Read on to get to know Emma and Victoria, the sister act behind the Roundie, and find out how you can win!

The Beach People: Victoria Beattie and Emma Henderson

The Beach People: Victoria Beattie and Emma Henderson

Why round?
“The inspiration behind the round towel came very naturally sitting at our local beach in Australia. We noticed how our beach umbrella cast a circular shape, and a round towel just made sense! You can maximize your towel space in the umbrella shade. Growing up, we owned a very old 80’s style round towel, it was faded grey with a hideous hot pink lighting bolt down the middle of it but we used it all the time because it was so functional. So we reinvented it and designed the round towel in beautiful prints, 100% thick plush cotton with a soft tassel for luxury.”

The Roundie by the Beach People

What inspires your patterns and overall design?
“Inspiration is all around. I see round towel designs everywhere (sometimes in my sleep, ha), from a pretty Moroccan tile to the changing colours of the ocean.”

Did you have careers before launching the company? If so, what were they?
Emma: I was a stay at home mum.

Victoria: I managed a cafe.

What advice to others considering starting a business?
Emma: Play to your strengths. I do the design. Victoria is the business side. If you’re not good at keeping accounts get someone onboard who is. It really makes life easy. We are so grateful to our amazing staff, each of whom is individually brilliant at his or her role.

Favorite beach:
Dreamtime Beach in Fingal Headland, Australia. It has these amazing black rocky cliffs surrounded by blue sea and white sand it’s a truly magical place.

Favorite travel destination:
We recently traveled to Montauk in the US, and it was just beautiful. Next on our wish list is Tulum, Mexico.

(For more info on Montauk, go here. Planning a Tulum getaway? Check out our packing list.)

Beach day essentials (starting with towel, of course):
Big bottle for water, container full of ice-cold watermelon and our Beach Cart ($245) to lug all of our beach gear down to the sea.

Beach day soundtrack:
Odesza, Frank Ocean, Alt-J, Beach Boys (ha), Little Dragon.

Beach beauty regimen:
None, just jump in the water and get salty…

Best book you’ve read lately:
Daring and Disruptive by Lisa Messenger, Poolside by Slim Aarons

(For more great summer reads, check out our 2015 list here.) 

Go-to summer drink:
Coconuts & kombucha

The Roundie Beach Towel by The Beach People

The Amaroo, $99; The Aztec, $99; the Majorelle, $99; and the Paradis, $99

How to Win a Roundie Beach Towel
For a chance to win a Roundie from The Beach people, tell us what else you’d pack in your beach bag (in addition to this dreamy towel!) in the comment box below. We’ll pick ten winners based on originality, use of language, and appropriateness to contest theme (see full contest rules here). The contest deadline is Friday, August 7 at midnight.

Thank you, Victoria and Emma!


  1. Paul N Patricia

    Beautiful new beach towel, toys for digging, umbrella, some music and a cooler full of water and fresh fruit. Oh, and a handout telling people where to order their beach towel. We know that they will ask about it!

    August 3, 2015 at 9:42 pm
  2. Brenda Parks Lessor

    What would I pack in my beach bag? Sunscreen, sunglasses, big brimmed hat, flip flops for long walks on the hot sand, binoculars (you never know what you might spot on the beach or in the water), mesh bag for collecting sea glass and sea shells to add to my collection, my Kindle loaded with some good summer reads, frozen bottles of water and a few energy bars to get me through the day. And I hope I’ll be adding one of the beautiful Roundie beach towels!

    August 3, 2015 at 10:17 pm
  3. piddlinindixie

    Intriguing, over-sized sun glasses to peer over while people watching, a mindless book with a false cover to lure curious literary’s in for a peek, a nice blue ink pen for signing autographs because obviously I must be a star, look at my beach blanket!

    August 3, 2015 at 10:31 pm
  4. Theresa Campbell LoGatto

    Well, i would have my new round beach towel, soo excited to use it….A James Patterson book to read, sunscreen of course, a zip lock bag to hold pretty shells and rocks i find along the way, My nifty frozen bottles of water, so as they melt, I have super cold water all day long. Sunglasses a must, powder to clean feet before I get in car, some frozen grapes and nice cold fruit, and of course my phone, so I can follow your posts….I’m all ready to go, see you when I get there…..Beach Day…YAY……

    August 3, 2015 at 11:47 pm
  5. Gloria Lee Reese

    I would have a spray can of sunscreen that hasn’t passed it’s expiry date. Nothing worse than getting to the beach with the kids and the can doesn’t spray! I’d have my book on tape so that I can sit on my beautiful beach towel and watch the waves. I’d have a cooler with frozen water, frozen grapes and cheese sticks. I like to carry ziplock bags for the treasures found on the beach and I’d have to have a pen and paper to write down the website for The Beach People. Everyone is going to want to know where to get their Roundie!

    August 4, 2015 at 7:26 am
  6. Beth Melton Thorp

    Just a water bottle and my Zen Attitude…….because THIS is the PERFECT towel for my sunset yoga practice! Roundies Rock 🙂

    August 4, 2015 at 7:48 am
  7. Alison Lockamy Parkhurst

    A good book, sunglasses and a bottle of water is all I need for a relaxing day on a sandy beach to listen to the sound of the waves and feel the warm summer breeze to chase all my worries away!

    August 4, 2015 at 11:15 am
  8. Kitty Zanotto

    I’m a wake surfer so I’d take it on our boat along with my sunglasses, big round hat, and sun bum lotion. It’d be perfect for the back of the boat to get warm and nap after water sports!

    August 4, 2015 at 12:33 pm
  9. Beth Raisner Glass

    Beth Raisner Glass
    In my beach bag I would bring, my thoughts of happiness to sing.
    My poems committed to heart and mind, to ponder my world in which I find,
    Grateful dreams, surrounded love, fresh breeze of peace; a soaring dove.
    In my beach bag I would carry, my happy place; problems, narry.
    I would store pockets of sun,
    Contented musings, of being one.

    August 4, 2015 at 12:46 pm
  10. Mia Sammut

    OMG what would i bring. Of course that beautiful towel. Sunscreen, sunscreen sunscreen! Sunglasses, a beach read, baby powder and a new paint brush to wipe off the sand, hand sanitizer, snacks, bottles of frozen water. zip locks to keep things dry and sand free. Ipod for music and pails and shovels for the kids.

    August 4, 2015 at 4:06 pm
  11. Nicole Schiefelbein

    In my waterproof beach bag, which is large so I only have to take one bag, absolutely natural sunscreen, sand-gone (must have with little ones) a soft cooler full of frozen water bottles packed with drinks, lunch and snacks for a full day at the beach! Beach toys to make sand castle and tunnels, floaties to relax in the water on, sunglasses and hats for the whole family, speaker to play music, a good book, Flip flops and water shoes and of course the Roundie Beach Towel ( “this dreamy towel!”) for my family to enjoy and relax on the hot sand.

    August 4, 2015 at 4:58 pm
  12. Lori McCaskill

    As my husband and I glide slowly down the shoreline on our vintage blue bicycle-built-for-two, we come upon the perfect spot among the dunes to set up our sunset picnic. From our worn but sturdy hamper we shake out our lovely new beach-towel-for-two, which unfolds neatly beneath our feet. We sit cross legged on our new treasure, enjoying its softness as we continue to unpack our hamper. Out comes homemade tuna salad sandwiches wrapped in wax paper, chips, and sweet pickles, two crystal stemless wine glasses, and a screw top bottle of still cold rosé. Snuggling in the dwindling light, we toast the setting sun, the pelicans headed to their roosts, and our love and happiness. Cheers!

    August 4, 2015 at 9:18 pm
  13. Tracey Rowell

    I would absolutely use my Roundie as my tote to the shore. and all I would have in there besides lots of happiness, a smile and some good vibes…. tanning oil, great sunglasses, cool beats, water, a tasty snack and lovely libation.

    August 4, 2015 at 11:05 pm
  14. paigeias

    Hubby and me would take our majorelle roundie towel down to the surf. We would set it up as a sun shelter, while me and hubby played in the sand, making a castle with a moat. With a cool breeze coming by we’re enjoying life in this moment in time.As our day ended we take our roundie towel and wrap ourself’s in it, listening and watching the waves,dolphins and the sun go down. A great ending to a beautiful day.

    August 5, 2015 at 1:00 am
  15. Kristin Smith (@OceanSpringsInn)

    With the chaos of life with a little one, I believe simplicity is best, just beach towels, sunglasses and sunscreen. The beach is where we go to let the stress of the week be washed away and to restore our energy and connect with nature and to each other. It’s a precious time with our son, Simon who is almost 2, he holds hermit crabs in his chubby toddler palms and has learned to throw rocks into the sea. On his third attempt he missed and hit my husband in the face, priceless! Those memories are why we go despite the sand that lingers for weeks in the car, house, and bath tub. All you need is family, a sunny day, and hey, a round beach towel 🙂

    August 5, 2015 at 3:15 pm
  16. Jeffrey Wong (@xterase2001)

    Only three things are needed for a great beach outing: A umbrella, towel and the love of my life.

    August 6, 2015 at 12:49 pm
  17. Elaine Luxton

    What’s in my beach bag? A roundie beach towel for two, some wine for me and you, sunscreen so we don’t have a drastic change in hue, water to helps us feel anew , food to savor and chew, and a book for the beach should always be in reach too.

    August 6, 2015 at 1:47 pm
  18. Heather Sebastian

    Oooooo LA LA!
    In addition to that gorgeous beach must-have towel, I would include good old fashion sunscreen, sunglasses, a big floppy sun hat, grapefruit san pellegrino, and of course my latest issue of Coastal Living!

    heatheranne99 at gmail dot com

    August 6, 2015 at 5:05 pm
  19. sheilasoup

    By oversized chevron patterned beach bag is brimming with beach essentials such as a good sunscreen, beach shovels and buckets for the kids, fluffy beach towels, magazines, twizzlers candy and a box of Cheez it crackers ( beach day must have snacks), a few cans of diet coke, water bottles, and some seashells that we found by the waters edge. The roundie beach towel would be a fabulous edition to my beach bag.

    August 6, 2015 at 9:42 pm
  20. Vicki Lee

    with the perfect towel you wouldn’t need much more. may something for company, a good book is perfect anywhere, refreshment so you don’t miss any thing, and some tunes, and suntan lotion. the perfect day.

    August 8, 2015 at 5:01 pm
  21. Beth Bachschmid Borrego

    Oh WOW!!!! Thank you sooooooo much for this contest and for the towel! I can’t believe I won one of these beautiful towels, but you can rest assured it will be well loved and will travel quite a bit!!

    August 21, 2015 at 11:23 am
  22. Deb P

    In my beach bag – a cool looking towel to lay on (the Roundie!!!), a small towel to cover my face from the sun if I choose to lay in the sun (to “sun dry” when I get out of the water), frozen water (to melt and refresh), ice cold fruit, sunscreen, a good book, camera (to always remember the moments). I’ll be toting an umbrella, too. And I’ll fall asleep while listening to the water and feeling those gentle breezes! Oh, my, I think I need to get to the beach asap!!!

    August 3, 2016 at 11:58 am

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